About Us

Who we are

Hygienic Research Institute Pvt. Ltd. , a pioneering company for hair products, has curated a portfolio of hair colours, hair styling & care products that truly understands the Indian Hair. Streax offers a choice of 25+ hair colours and highlights, along with a range of hair styling products such as Hair Serums and hair care products such as shampoos & conditioners


For more than six decades, we have believed in offering our customers the best in the beauty and personal care products space. Inspired by Ayurveda and driven by R&D, we innovate products that help customers best express their personalities. We work along with our stakeholders and consumers to remain the best in the business.


To be a brand of choice for the savvy consumer whenever it comes to offering the most contemporary Products for Hair Colouring, Hair Styling & Hair Care


Sonakshi Sinha Introduced as Brand Ambassador

Sonakshi Sinha, a fashion icon, launch as Streax Brand Ambassador with new TV ad


Launched Streax Insta Hair Colour

Streax introduced No-ammonia hair colour with Akshay Kumar as Brand Ambassador


Launched Streax Insta Shampoo Hair Colour

Streax introduced easy-to-use Shampoo hair colour that works in just 5 minutes


Launch new TVC with Sonakshi Sinha

Streax brought an all new TVC with Sonakshi Sinha showcasing gorgeous shades of hair colours


Awards and Achievements

Streax has consistently strived to achieve greater

Best Brands – 2019

Streax was recognized as Best Brand 2019 by The Economics Times Best Brands Award 2019 for our constant endeavour to innovate and deliver the best to our customers

The Economics Times

About HRI

Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian beauty and personal care product company specialising in beauty, haircare, skincare and professional products. Our portfolio includes prominent hair care and hair colour brands, Vasmol and Streax. We have also forayed into the world of skincare with our new brand Florozone.

With more than five decades of cutting-edge research, the use of proven natural ingredients and technology tie-ups with the world’s leading cosmetic and research companies, HRIPL products have always delivered products of quality. 

Our Global Existence

Streax Retail

IS0 9001-2015 and GMP

Our products are made in manufacturing facilities which are IS0 9001-2015 and GMP certified.

Market specific R&D

The stand alone R&D facility for the development of proprietary products is in accordance to International market specific needs.

SGS and Intertek Compliance

We develop products in adherence to International inspection norms complying with the premises laid down by Global players like SGS and Intertek respectively.

Private Labels

We produce Private labels and cater to the needs of both Internal and External customers with complete confidentiality and without any conflict of interest.

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